When film producer and business owner Massimo Coloso of Mc Produzioni Video was asked to provide an extra ‘wow’ factor at Bianco di Sera, an event he’s been working with for 4 years, he chose to install a Lumo Play interactive wall.
Massimo’s company is located in Friuli Venezia Giulia, and his company offers a variety of video and event services across Northern Italy. In addition to professional video services, Massimo’s company has lately been providing solutions for aerial and live streamed content. Massimo himself has been looking for an opportunity to introduce interactive projection mapping services to his clients since attending digital art festivals in the past as a video mapper.
Bianco di Sera, which translates as ‘White Evening’, is an annual event held in Cormòns, Italy. This is Massimo’s beautiful native town, known all over the world for its excellent white wines. The event is a dinner and party attended by around 600 people. The white color is a theme that carries across everything, from the decorations to the clothing.
AT A GLANCE
Client was looking to add a unique interactive lighting effect at a party
The event organizers specifically requested the Lumo Play
No software developers; the event required a code free solution