Make An Interactive Window for Your Business

Every week, we receive a few messages like this:

"Hello! How do you usually display Lumo Play materials (projector, camera) for a window display?"

Today, we're going to explain how best to design an interactive display for your storefront window.

Why would you want to do this?

Just take a look at some of these amazing interactive window concepts - if you want to build a display that makes people stop and pay attention, an interactive window is probably for you.

STEP 1: Decide what display technology to use

The first decision you need to make is whether you're going to use a projector or a flatscreen display.

Exterior-facing windows

We typically don't recommend using projectors in exterior facing windows, unless you only need the display to be visible at night. In most cases, it's best to use a single large flatscreen TV, or an array of flatscreens on a custom video card like NVIDIA Mosaic or  Matrox. You'll need a graphics card that will support multiple screens, and treat them as one large display.

 An example of an exterior facing store window with a Lumo Play effect, made with the  Breakapart Motion Maker Template .

An example of an exterior facing store window with a Lumo Play effect, made with the Breakapart Motion Maker Template.

Interior-facing windows / night time display

If you decide to use a projector, you can use a number of different materials, including rear projection film, a rear projection screenwhite spandex screen material, and pretty much anything that will allow your projection to show through the window - we've even used wax paper.

Rear projection window film is the best solution, since it's designed for this purpose. You can order rolls of this in a self-adhesive form for relatively low prices, but we recommend getting it applied by a company that specializes in window and glass coatings. Otherwise you may end up with a lot of bubbles and an irregular surface.

Once your window has a projection surface, you can place your projector inside your business and point it at the window. You'll find options in your projector menu settings for rear projection - this reverses the image horizontally so that people outside won't see your content in reverse.

 An example of an exterior facing store window with a custom  Lumo Play  effect, projected on a white spandex sheet.

An example of an exterior facing store window with a custom Lumo Play effect, projected on a white spandex sheet.

STEP 2: Set up your equipment

In order to make your window interactive, you'll need to use a camera and Lumo Play software. We recommend using the Orbbec Astra, but you can also use a web camera. You'll find up-to-date shopping lists for Lumo Play setups here: https://help.lumoplay.com/hc/en-us/categories/360000347774-Hardware-Equipment

Lumo Play has a free demo, so you can test the software in your window before you buy it. You can download the demo directly from www.lumoplay.com

 From the Lumo Play Pro setup guide.

From the Lumo Play Pro setup guide.

The interactivity is controlled by the camera, which is pointing out the window. For exterior facing windows, it's recommended that you use a web camera, since coatings on exterior windows can interfere with the IR fields used by 3D cameras.

STEP 3: DESIGN YOUR CONTENT

Designing the content for your interactive window display doesn't have to be super difficult. Using Lumo Play's Motion Maker tools, you can easily create an interactive window without knowing how to code! Here's a tutorial demonstrating how to use Fog Reveal, one of the Motion Maker template effects:

If you're looking for something more custom and engaging, here are a few interactive wall and window projects to inspire you:

Purina’s Beneful interactive wall uses skeletal tracking to allow people to play with puppies!

BMW used a window to match the cars actually on the road with CG concept cars, while sharing data about future emission reduction goals.

Rayban’s interactive window enables product browsing products from outside the shop, which is perfect for enticing new customers, and marketing products when the store’s closed.

If you'd like to have a custom interactive experience designed for your window, Lumo Play can help! Click here to get a quote on a custom interactive window display.


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