Shopping in the Future

Augmented reality may not be a part of most of our shopping experiences…yet, but the future has definitely arrived at the Mall of America in Bloomington, Minnesota! Several shops and the mall itself have been experimenting with mixed reality and how it can ease and enhance the shopping experience.

Not only is there a holographic concierge, powered by startup VNTANA, you can use mixed reality via your phone to ease your shopping experience in stores like GH Lab, a collaboration between Good Housekeeping and Amazon. What do you think, are you excited for mixed reality shopping to arrive at your local stores or would you rather stick with the way you shop now?

You can read more about what the mall is doing over at Forbes.